What is a sizzle reel?

A sizzle reel is a short video or compilation of clips that is used to showcase the highlights of a project or production. It is typically used as a promotional tool to generate interest and excitement among potential collaborators, investors, or audiences.

Sizzle reels are often created for television shows, films, documentaries, events, or marketing campaigns. They can range in length from 30 seconds to a few minutes and are designed to grab the viewer's attention quickly with fast-paced editing, dynamic music, and engaging visuals.

Sizzle reels are commonly used in pitches, presentations, or on websites and social media platforms to give a brief overview of the project and demonstrate its potential appeal. They are a useful marketing tool to build buzz, create hype, and attract interest in a project before its release.